Leeds company secures Man City deal
शुक्रवार, 25 सितम्बर 2009
A Yorkshire marketing company has won a prestigious contract to design a catalogue for Manchester City Football Club (MCFC).
Leeds-based Outside the Box (OTB) beat five other agencies to secure the job, which will see them work on an 80-page collection containing more than 300 branded club products.
Chris Arden, creative director at OTB, said: "We honed our pitch to link in with MCFC's brand personality: down to earth, genuine, tenacious, streetwise and self-deprecating - by the fans for the fans.
"They recognised that to maximise sales and the database's potential, our tried and tested direct mail and catalogue experience was needed. It's a great project and we're delighted to be involved."
MCFC marketing communications manager Ian Howard said he was looking forward to working with OTB, adding the team had impressed with its presentation.
"We were looking for an agency with the ability to combine enthusiasm for the team and the sport with the expertise and experience of direct marketing - ultimately to provide a mail order offer that sits comfortably with our fans. OTB's pitch hit the nail on the head."
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